𝐇𝐨𝐰 𝐘𝐨𝐮 𝐂𝐚𝐧 𝐒𝐭𝐚𝐲 𝐒𝐚𝐟𝐞 𝐚𝐧𝐝 𝐒𝐭𝐚𝐲 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐢𝐧 𝟐𝟎𝟐𝟏? The Innofac Show Talks give you the power to implement new health & safety practices for a safe, strong and resilient Hospitality & Entertainment industry. A Webinar Dedicated to “𝐎𝐜𝐜𝐮𝐩𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐇𝐞𝐚𝐥𝐭𝐡 & 𝐇𝐲𝐠𝐢𝐞𝐧𝐞 𝐢𝐧 𝐇𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲 & 𝐄𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐦𝐞𝐧𝐭 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲.” Most Importantly, It’s About Being A Responsible Member of the Industry! A Panel World-Renowned Speakers Will: -Empower Each Participant -Re-imagine Hospitality & Entertainment Industry -Explain Strategies to Convert Challenges into Opportunities -Steps to Protect Yourself & Others in These Challenging Times -Reorganize Business Processes in Preparation for Any Future Crisis -Elaborate Cutting-Edge Technology and Its Impact The details of the webinar are as follows: Date: April 01, 2021 Time: 08:00 AM - 08:45 AM Pacific Time 𝐇𝐨𝐰 𝐭𝐨 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫: Please complete the registration procedure through this link: www.theinnofacshow.com/webinar

Thought Leadership matters to the Hospitality & Entertainment industry, now more than ever. The Innofac Show Talks proudly presents this revolutionary webinar targeted towards helping industry professionals realign with the ‘new normal’, explore fresh perspectives and adopt disruptive innovations. If you are a part of the Hospitality & Entertainment industry, do not miss it as: - Trends fueling the need for ‘Touchless Technology’ - The biggest challenge businesses and professionals face is building a resilient approach in this time of uncertainty. - Businesses and leaders are being tested to adapt to the new demands. - Touchless Technology will enable the next industrial revolution and you should be ready for it. - Tactics to win, serve and retain customers in the long run. That's why we have joined hands with a panel of experts who understands the next-age technologies and how it will dominate the industry in the coming years. The details of the webinar are as follows: Topic: Rebuilding Guest Confidence: Touchless Experience Date: March 25, 2021 Time: 08:00 am to 08:45 am PT (11:00 am to 11:45 am ET) Featured Speakers: Mr. Ken Patel, CEO, EV Hotel Group Sign Up and gain a competitive edge! How to Register: Please complete the registration procedure through this link: www.theinnofacshow/webinar

There are forward-looking lessons for leaders adopting newer strategies and measures The Hospitality & Entertainment sector has seen disruptions of colossal proportions. The calamitous stay on travel, lockdowns, movement restrictions, remote work-model coupled with an atmosphere of unprecedented panic has resulted in a sharp deterioration in the sector’s health. Many businesses are finding themselves in an unusual working environment and they don’t know how to deal with the new challenges. The uncertainty around covid-19 is worrying and it is still not clear when the ongoing crisis will end. However, the industry is down but not out! Leaders are already coming together to formulate approaches for the sustainable and inclusive recovery of the trade. Travel or No Travel? The hospitality and travel industries are closely interlinked. The relationship is more obvious in the ‘new normal’ as nothing is the same as before. The good news is that many countries are successfully rolling out and administrating vaccines to their citizens. The world is returning to some degree of normality, but travelers are still concerned about safety issues. We must establish all-important protocols for health & hygiene and adopt cutting-edge technology such as contactless mediums, thermal checks (exit or entry), etc. These measures could help in rebuilding the trust of travelers. You will have to go back to the drawing board! The new travel measures include mandatory testing and self-quarantine. Many businesses have started offering ‘hotel quarantine’ - which is a unique way to earn money during a crisis. The concept of ‘small events/parties’ is gaining momentum as well. We need more of such ideas! –A Humane Approach Resilient leaders understand that recovery is a human and multi-dimensional experience. Specifically, this comes in the form of customer trust and confidence. Businesses must understand changing preferences and behaviors. Most importantly, they should listen, understand, and respond to their customers. This could be a leading engine to the growth that we desperately need in this new era. Most importantly, your business should follow the path of incremental adaption. Be alert and adapt to what is essential to your survival. Newness will Fuel Recovery Tourists are not shying away from visiting remote destinations in small towns or unexplored regions. The intention is to avoid crowded places and explore new places. Simply put, there is an increasing demand for niche offerings. Anyway, there is no dearth of offbeat places that are left to explore. Another concern is the absence of traditional demand generators such as sports events, music concerts, business tours that may not return in the near future. So, you’ll have to re-evaluate your priorities and invest your resources wisely. Facility Management Takes Center Stage The million-dollar question is: what ways will you be able to show the customers that your facility is safe? The focus on Facility Management gets very important. But it is no longer associated with the typical responsibilities of maintenance & cleaning. I am talking about a bigger and more accountable role, which revolves around ensuring the safety & well-being of employees and customers. Old methods don’t work anymore! The seismic changes will lead to better productivity, fewer manual processes, adoption of new technology, automation, and redesigning of the entire property. Multiple Strategies Every market will recover differently. Different countries, states, and districts have different plans and even regulations. So, it is important to understand your customer base and respond accordingly. In addition, the Hospitality & Entertainment industry comprises multiple categories - which can’t be dealt with utilizing a single plan. Conclusion The purpose of this article is not to predict the future. The goal is to prepare you for an uncertain and dynamic time. The Hospitality & Entertainment sector has weathered economic downturns and other challenges in the past and has proven itself to be resilient. Hence, this recovery should be no different. The industry will surely go back to pre-pandemic levels.