When: October 21, 2020; 9:00pm EST/6:00pm PST 15-time Grammy-Award winning artist, producer, actress, and New York Times best-selling author, Alicia Keys invites people from all over the world to join her at the KEYS SOULCARE LOUNGE, an immersive virtual experience that celebrates the upcoming launch of lifestyle beauty brand Keys Soulcare. Joining Alicia for this soulful experience will be a few very special lightworkers who each bring love, light and positivity to the world and represent one of the four keys to Soulcare–Body, Spirit, Mind and Connection–including: Swizz Beatz; Misty Copeland(Body); Guru Jagat and Rupi Kaur(Spirit); Deepak Chopra, Glennon Doyle and Abby Wambach(Mind); and Rickey Thompson (Connection).The Keys Soulcare Lounge virtual event will explore ways to nurture yourself,going deep to discover what truly fulfills you—allowing your inner light to radiate and shine bright. Participants will move through the four keys to soulcare as Alicia shares four pivotal moments from her life along with songs from her new album,ALICIA.Keys Soulcare is a line of clean, cruelty-free, dermatologist-developed products, the first ritual previewing for holiday 2020, followed by the full collection launch in early 2021on KeysSoulcare.com and with select retailers. Keys Soulcare opens to the world streaming live on keyssoulcarelounge.com and across all @keyssoulcare social channels, including Instagram, Facebook, Youtube and Twitch.