Updated: May 28
It is rare to operate a business in the dark without making awareness to the target customers. A business with the intention of increasing its product sales then has to engage in the marketing of its product. Customers need to know that there exists a certain business or product in the market. Therefore, the need to make a bold decision in providing necessary information to the customers. Event marketing has contributed to a great percentage of promoting various businesses in the market. It has been used to make live experiences to customers on a product. Businesses have used various event marketing types like live-streaming workshops, hosting an industry event, virtual conferences, and tradeshow participation. Here are the 10 various ways to change your event marketing strategy in 2022. 1. Social Media Platforms The use of social media has significantly increased as technology advances. When a business uses this platform for marketing its event, it is sure that the message will reach a huge number globally. Facebook, Twitter, and Instagram are used to pass messages at very high speed and at large. The business should also know the target audience to ensure that its customers have access to this social media platform before deciding to use it. 2. Search Engine Optimization ( SEO) A lot of related information is posted on the Google website. When a customer searches for an event or information from this website, get a lot of contradicting information. Therefore, it is necessary to have a well-designed page that will show up at the top of the Google search. This is enhanced by the use of keywords, domain authority, and mobile search. 3. Email Some customers need personal attendance. An email is appropriate for this task as it will be sent direct and specific to a potential customer. While using email, there are three features you need to make a follow-up, the click-through rate, unsubscribe rate, and the open rate to assess the response to be expected from the customers. 4. Find a Speaker It is necessary to have the right speaker for the event according to the target audience and the event's purpose. A known and public figure speaker is crucial to these events. Also, look at the speaker requirement so that you don't miss the objectives. 5. Look for a Sponsor Even if it is difficult to find sponsors at some point, there should be no struggle as they also seek the audience's attention. Sponsors will help to cut the cost of hosting the event. Sponsors also bring more audience to the event, contributing to a significant increase in customers' number. 6. Create an Event Website The event website guarantees customers confidence that your event is one for them. This is where they can also share their views, and as an event host, you can adjust since communication is vital to the parties involved. The website can be used to post all necessary information for the event. 7. Find Lookalike Audience To increase the number of attendees, it is important to check the record of attendance in the past and then search for more customers who have the same taste and preferences. These new customers can be checked on social media platforms, especially Facebook. 8. Go Live With the Covid 19 pandemic's current situation, live streaming is crucial in search of customers for the event. Facebook, YouTube, and Linked In provide live video streaming, whereas as an event host, you can share more about the event and respond to questions that may be asked. 9. Use Chabot This computer-automated program performs certain tasks, especially responding to customers' most frequently asked questions. Remember that customers are susceptible to your business, and thus they need to be valued. Therefore, Chabot will engage customers in a conversation satisfying their needs. 10. Messaging Messages are used to deliver information to specific people. If the target audience can read text messages, then messaging them will be a better option as it is ultra-personal. It can also be used when making marketing a confidential event. These are some of the ways that can be used to change marketing strategies soon. Due to the Covid 19 pandemic, personal interaction has changed, and people have migrated to online business and marketing of the products. Therefore, in the year 2022, the ways to conduct event marketing will dramatically change. The businesses will venture into online areas, which include social media platforms to market their products.